• Kemberly Eliscar

Why UX thinking isn’t just limited to UX Design

UX thinking is essential in knowing your market well enough to speak authentically to the people in It and to solve their problems is the primary key to a products success. Applying this mindset consistently across varying market opportunities is UX thinking.

UX thinking is the ability for a product manager entering any given market to think like a customer/user and intimately understand and share the needs and experiences of the market they intend to serve.

Think about it this way, skipping UX thinking is like trying to get around a complex new city without a map (think NYC crazy streets). You’ll probably spend a lot of time taking wrong turns and getting lost. It’ll be frustrating and exhausting, you might even give up and go home.

There’s no one way of doing UX thinking, but the following steps highlight the core principles.

Core UX mindsets

There are no rules in UX design. It all “Depends”. User Experience design requires you to make decisions to most effectively solve a user’s problem.We seek to solve real world problems. Problem solving is the bedrock of our role definition. In a sense, we are like detectives working to unlock the best possible solution.Research is our secret weapon. Our ability to effectively understand the user provides a unique advantage in making sound product design decisions.Our curiosity leads to forward thinking discoveries. We seek solutions from different vantage points, resulting in otherwiseThe collective is stronger than the individual. Moving for many requires a team of many. The best experiences account for the best perspectives;

For one of my project’s me and my team developed 4 core mindset that would set the tone for our team culture and way we approach our design process and they go as follows:

1. “Act locally, think globally”

2. Design with focus on emotional-driven touch points

3. Awareness of value-drive behaviors

4. Represent all people

5. Socially conscious every day decisions

As a newly formed team we wanted to establish this mindset, so it could guide us throughout the project timeline. We wanted to make sure that this mindset reflected empathy and goals for our user journey. What this project helped me understand is that design thinking happens subconsciously in our day to day lives and that I’ve applied a lot of these phases in previous projects and professional roles. I even apply it in my personal life for example, when I’m considering what gift to purchase for a friend. I have a very empathetic approach to that process, I consider how the gift might make the recipient feel, how practical it would be in the recipient’s life, and if this gift is something the recipient wants.

In sum, design thinking is not just limited to design and really essential to the way society functions and how we interact with each other as humans. I’m looking forward to continuing growing this mindset and providing solutions to other people’s issues in an empathetic way.

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