CLIENT

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MY ROLE

UX/UI Design

This was a solo project that I designed and conducted research for.

SUMMARY

An app concept design. An on-demand photography platform that connects real people to freelance visual artists!

PROBLEM STATEMENT

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PROJECT GOALS

PROBLEM STATEMENT

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The average person has a hard time finding a photographer or videographer that meets their needs, requirements and expectations. 

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We wanted to know how might we better connect people that are actively looking for freelance photographers and videographers?

OPPORTUNITY

According to the bureau of labor statistics: There are about 72,330 people in the United States, mainly in Large Coastal Cities (New York City, Los Angeles, Miami, Seattle, Atlanta).

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Salary

Average annual income of a professional photographer in the U.S. is $52,249.60

Market Cap

Market cap for freelance photographer is at a current Max close to $38 Billion.

Social Media

The use of Social Media has increased the demand for photographers by 15% growth.

PROJECT GOALS

Develop a MVP hi-fidelity prototype.

Differentiate from competitors through innovation and niche expertise.

Conduct usability testing to validate and invalidate early assumptions.

Use technology to complement the client-freelancer relationship.

Create a loyal client base.

SURVEY ANALYSIS

• 98% Of Photographers would be interested in a mobile platform that would connect them to paying clients. 

• 90% Of users would be inclined to pay for visual arts services on a mobile platform that connects them to photographers. 

• 60% use and pay for a photographer at least once a year

• Less than 6% have success finding an online platform that connects them to visual arts freelancers. 

RESEARCH METHODS

USER INTERVIEWS

BUSINESS MODEL CANVAS

COMPETITIVE MATRIX

FEATURE ANALYSIS

USABILITY TESTING

AFFINITY MAPPING

SKETCH

DESIGN STUDIO

Next Project

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ACLU